{"id":38,"date":"2017-01-31T16:06:43","date_gmt":"2017-01-31T07:06:43","guid":{"rendered":"http:\/\/wp4tm2.dothome.co.kr\/?page_id=38"},"modified":"2020-12-10T17:15:25","modified_gmt":"2020-12-10T08:15:25","slug":"material","status":"publish","type":"page","link":"http:\/\/nextab.or.kr\/?page_id=38","title":{"rendered":"\ucd9c\ud310 \u2218 \ud504\ub85c\ubaa8\uc158"},"content":{"rendered":"<p><span style=\"color: #3366ff;\"><strong><span style=\"color: #3366ff;\">\uc778\uc1c4\ubb3c \/ \ud64d\ubcf4 \ubc0f \uad11\uace0 \ud65c\ub3d9<\/span>\u00a0<\/strong><\/span><\/p>\n<p>\ub2e8\uc21c \ud64d\ubcf4 \ucf58\ud150\uce20 \uc81c\uc791\uc744 \ub118\uc5b4 \uace0\uac1d \u00b7 \ud64d\ubcf4\ub300\uc0c1 \ubcc4 \ub9de\ucda4 \ud64d\ubcf4\uc804\ub7b5\uae30\ud68d \ubc0f \ub9c8\ucf00\ud305 \uc2dc\ud589<\/p>\n<p><span style=\"color: #ff6600;\"><strong>IMC<\/strong><\/span>(<span style=\"color: #ff6600;\"><strong>I<\/strong><\/span>ntegrated <strong><span style=\"color: #ff6600;\">M<\/span><\/strong>arketing <strong><span style=\"color: #ff6600;\">C<\/span><\/strong>ommunication)<\/p>\n<p>\ud64d\ubcf4\ub300\uc0c1\uc758 \uac1c\ubcc4\uc801 \uac00\uce58\uc5d0 \uc785\uac01\ud55c \ucc28\ubcc4\uc801 \ucf58\ud150\uce20 \uc81c\uc791\u00a0\u00b7 \ub9c8\ucf00\ud305<\/p>\n<p><span style=\"color: #99cc00;\"><strong><em>\ud64d\ubcf4\ud6a8\uacfc \uadf9\ub300\ud654\ub97c \uc704\ud55c \ub2e4\uac01\uc801(\uc628\u00b7\uc624\ud504\ub77c\uc778) \ub9c8\ucf00\ud305 \uc2dc\ud589<\/em><\/strong><\/span><\/p>\n<p>\ub9e4\uccb4\uad11\uace0 \ub4f1 \uc804\ud1b5\uc801 \uad11\uace0 \ubc29\uc2dd\uacfc \ub354\ubd88\uc5b4 SNS\/\uc774\ubca4\ud2b8\/\uc804\uc2dc\/PPL \ub4f1 \ud3ec\uad04\uc801 \uad11\uace0 \ub9c8\ucf00\ud305 \uc804\uac1c<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-539\" src=\"http:\/\/nextab.or.kr\/wp-content\/uploads\/2017\/01\/marketing-2483867_640.jpg\" alt=\"\" width=\"626\" height=\"313\" srcset=\"http:\/\/nextab.or.kr\/wp-content\/uploads\/2017\/01\/marketing-2483867_640.jpg 640w, http:\/\/nextab.or.kr\/wp-content\/uploads\/2017\/01\/marketing-2483867_640-300x150.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc778\uc1c4\ubb3c \/ \ud64d\ubcf4 \ubc0f \uad11\uace0 \ud65c\ub3d9\u00a0 \ub2e8\uc21c \ud64d\ubcf4 \ucf58\ud150\uce20 \uc81c\uc791\uc744 \ub118\uc5b4 \uace0\uac1d \u00b7 \ud64d\ubcf4\ub300\uc0c1 \ubcc4 \ub9de\ucda4 \ud64d\ubcf4\uc804\ub7b5\uae30\ud68d \ubc0f \ub9c8\ucf00\ud305 \uc2dc\ud589 IMC(Integrated Marketing Communication) \ud64d\ubcf4\ub300\uc0c1\uc758 \uac1c\ubcc4\uc801 \uac00\uce58\uc5d0 \uc785\uac01\ud55c \ucc28\ubcc4\uc801 \ucf58\ud150\uce20 \uc81c\uc791\u00a0\u00b7 \ub9c8\ucf00\ud305 \ud64d\ubcf4\ud6a8\uacfc \uadf9\ub300\ud654\ub97c \uc704\ud55c \ub2e4\uac01\uc801(\uc628\u00b7\uc624\ud504\ub77c\uc778) \ub9c8\ucf00\ud305 \uc2dc\ud589 \ub9e4\uccb4\uad11\uace0 \ub4f1 \uc804\ud1b5\uc801 \uad11\uace0 \ubc29\uc2dd\uacfc \ub354\ubd88\uc5b4 SNS\/\uc774\ubca4\ud2b8\/\uc804\uc2dc\/PPL \ub4f1 \ud3ec\uad04\uc801 \uad11\uace0 \ub9c8\ucf00\ud305 \uc804\uac1c<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/nextab.or.kr\/index.php?rest_route=\/wp\/v2\/pages\/38"}],"collection":[{"href":"http:\/\/nextab.or.kr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/nextab.or.kr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/nextab.or.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/nextab.or.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38"}],"version-history":[{"count":7,"href":"http:\/\/nextab.or.kr\/index.php?rest_route=\/wp\/v2\/pages\/38\/revisions"}],"predecessor-version":[{"id":1113,"href":"http:\/\/nextab.or.kr\/index.php?rest_route=\/wp\/v2\/pages\/38\/revisions\/1113"}],"wp:attachment":[{"href":"http:\/\/nextab.or.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}